Telegraph & Argus Article - "Bradford bids to curry favour with crisps" Our New Seabrook Crisps "Chicken Karahi!" Curry Capital's Leverage to retain title?
To mark the release of AKBAR'S New Seabrook "Chicken Karahi" flavour crisps, we intend to retain our Curry Capital title. We believe that the new addition of the popular Seabrooks / Akbar's brand crisps will be a hit with all our fans of the restaurant and of course anyone interested in the brilliant taste of south asian cuisine.
Quotes from the Article : Owner Shabir Hussain said: “We wanted to create a crisp that curry lovers across the country would enjoy, and this one’s authentic flavour really hit the spot.”
Seabrook marketing director Kevin Butterworth said the product was already on the shelves and selling well in Asda supermarkets across the country. “We hope our limited-edition Akbar’s crisps will help raise the profile of the campaign and champion the city’s wealth of fantastic curry houses,” he said.
“With our proud Bradford heritage, it has been great to be involved in a project where everyone has worked together towards such a unique common goal.”